EPIC proud to partner with Kindred on their journey towards zero

EPIC Risk Management is to continue its strong relationship with Kindred by forming part of their pilot project ‘the journey towards zero’ panel.

It’s a further commitment of the relationship in helping to contribute to a sustainable industry across all markets. In February 2021, Kindred Group plc (Kindred) committed to its Journey towards Zero, making zero per cent revenue generated from harmful gambling an integrated part of its group strategy.

The past two years have been focused on internal alignment and accelerating the work underlying the process of getting there. While improvements continue to be made, the journey is longer and more challenging than first expected.

To further support the important work, Kindred has formed the Journey towards Zero Panel – a pilot project being driven by the team in the United Kingdom. The Panel is made up of a diverse range of expert organisations from across the gambling community and lived experience.

Initial members of the Panel include BetKnowMore, DealMeOut and EPIC Risk Management, with Maris Catania, Advisor on Responsible Gambling at Kindred Group, also joining to provide research expertise and long-standing knowledge of Kindred’s Journey towards Zero project.

The Panel will not only ensure that Kindred stays on track with its Journey towards Zero by taking expert advice and guidance from members of the Panel, but it will also serve as a platform for discussions and recommendations on how to improve progress towards zero.

Someone who is passionate about player protection is EPIC’s director of safer gambling, Dan Spencer who is delighted to contribute to the panel, as he explained:

“EPIC have been working with Kindred for some years now and recently extended that partnership to provide expert insight and consultation to help their Journey towards Zero.

“We want operators to be ambitious in their safer gambling endeavours and encourage collaboration across the industry to achieve this. We are delighted to be able to provide this further consumer insight that ultimately will lead to better player protection.”

The Panel will kick off by hosting a number of focus groups and workshops with panellists to hear their views on how best to reach Kindred’s ambition – as well as assessing the PS-EDS system (Player Safety – Early Detection) to understand areas for improvement and further collaboration.