Signify and EPIC form partnership to counter online abuse linked to betting
In a bid to protect sport from the increasing threat of online abuse connected to sports betting, Signify Group and EPIC Global Solutions are joining forces to provide more comprehensive protection for athletes, teams, and sports organisations.
Through a deal that will see both organisations recognise one another as an ‘official partner’, Signify’s data-led insights and analysis of online abuse will be fused with EPIC’s expertise in minimising gambling harm to enhance research and understanding around the issue.
The collaboration will drive better understanding of the motivations, triggers and symptoms of online threats made to athletes and other participants and how proactive measures can be deployed by sports organisations to mitigate them. This experience will be shared with leading player associations and rights holders around the world to support the education of their athletes on how to prevent the impact of all forms of gambling-related harm.
This partnership will enhance EPIC’s educational programmes – delivered to athletes in a range of globally leading sports competitions such as the NCAA, MLB and EFL – by incorporating Signify’s expertise and data, ensuring a holistic and ever more impactful approach to athlete protection.
Additionally, EPIC and Signify will collaborate to support each other’s services in new markets and with each other’s sports partners. The two organisations will also explore digital product development to enhance respective services, as part of an agreed package of mutually beneficial marketing, networking and business development opportunities.
Signify are a recognisable global brand with a significant foothold in elite sport, working with sports bodies such as the NBPA/WNBPA, NCAA, World Athletics, World Rugby, English Premier League football clubs, sportwear brand ASICS and Tennis bodies WTA, ITF, USTA and the Wimbledon Tennis Championships. Commenting on this innovative worldwide partnership, Jake Marsh, Head of Signify Sport, explained:
“This partnership represents a significant step forward in our mission to protect athletes from online abuse and ensure their well-being both on and off the field.
“We are supportive of EPIC’s mission to take the harm out of gambling via lived experience. Leveraging EPIC’s powerful platform to share Signify’s insights and findings on gambling-triggered online abuse will provide a unique opportunity to educate elite athletes and student-athletes on this concerning by-product of gambling-related harm. Given the recent increase of this global phenomenon, this is a timely and valuable initiative for all involved.”
Mike Holinski, head of business development at EPIC Global Solutions, added:
“By combining our expertise with Signify, we are reinforcing our commitment to preventing gambling harm and online abuse, offering comprehensive protection for athletes.
“We look forward to further enhancing our globally-leading education, consultancy and training to the elite and collegiate sports sectors via this live insight that will add further weight to the lived experience we share with sporting institutions and their key players on a daily basis.”
For more details on Signify’s range of services, head to www.signify.ai, while further information on EPIC’s gambling harm prevention provision is available throughout this site.
